I used to work on the Coors business, so I know how hopped up the Goldenites are on the concept of drinkability. If the idea is foreign to you, simply put the theory is it's easier to drink more beer if it's properly watered down and too cold too taste. Now Bud Light wants some of the drinkability action, according to Adweek. The new work seems to be a response to MillerCoor's strategy to take on the No. 1 beer brand …
Continue Reading about Republicans Claim To Be Populists. Bud Light Claims To Be Drinkable. →