Archives for October 2008

Look What “Gourmet Burritos” Did For Chipotle

According to Ad Age, Mother, has sold a majority stake in its Dogmatic Gourmet Sausage System to Blum Enterprises, a developer and operator of restaurant brands. Until now, Dogmatic has been a seasonally run street-food cart that peddles gourmet sausage sandwiches to patrons on New York’s Bleecker Street. With Blum’s help, Dogmatic opens its first […]

Today in Twitterverse: Driving To Retail

I’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media. Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to […]

Wii Shakes Things Up

This ad offers a little something different when viewed on YouTube. [via Tim Brunelle]

Portland’s Pop Art Impresario

Creatives in advertising are crazy and they all have idle screenplays hidden in their desks. It’s a well worn cliché. Yet, Adweek has found nuance in Jim Riswold. He may well be a wing nut, but it was not a screenplay he was harboring, it was art. Having transformed himself from a notorious creative director […]

You May Be A Socialite With A Long String Of Pearls, But You’re Gonna Have To Serve Somebody

Valleywag is pointing to a 2006 article by Adrian Holovaty that addresses the design limitations newspapers are facing online. Holovaty argues for a data structure that is more user-centric. …say a newspaper has written a story about a local fire. Being able to read that story on a cell phone is fine and dandy. Hooray, […]

Can It, For The Win (FTW)

Ed Cotton of Butler Shine + Stern sees some changes on the horizon. This one grabbed my attention: Rise of the grow your own movement- with $50,000 of annual food production available in the average American lot, people will start growing their own vegetables and foods. People will also start doing things like canning and […]

Man of Order and Truth Confronts the Murkiness of It All

Google CEO Eric Schmidt, spoke to an audience of magazine executives visiting The Google campus yesterday. According to Ad Age, Schmidt said the internet is fast becoming a “cesspool” where false information thrives. “Brands are the solution, not the problem,” he said. “Brands are how you sort out the cesspool.” “Brand affinity is clearly hard […]

Retail – The Place Where People Buy Things of a Branded Nature

I find it refreshing to read John Wilkins’ prose on the opportunities in retail. To maximize retail’s potential, marketers need to develop a deeper understanding of the visual, physical, and interactive aspects of the shopping experience. Unlike traditional media, which is linear and one-directional, the store is an explosion of stimuli. Retail is an opportunity […]