Steven Grasse of Gyro Worldwide is a skilled self-promoter, and I say that with all sincerity, for self-promotion is a necessary skill that's hard to master. Too much self-promo and you're tiresome. Not enough, and you don't exist. Like a soufflé, you have to get it just right. With the help of Harriet Bernard-Levy, a celebrated French cultural theorist, Grasse is getting it right. For what agency head doesn't want a …
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