Subliminal Advertising Isn’t Good, Mate

A TV station in Australia has been using one-frame logos as a way to help promote brands:

The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28.
During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick one-frame bursts of sponsor logos, which included Chupa Chups, Big W, Olay, Telstra Bigpond, KFC and Toyota.
The ABC’s Media Watch program revealed the breach and ACMA received several complaints shortly after.
ACMA reviewed the material and found the “rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness”.

Frankly, I don’t see any read Adpulp problem with dropping a read AdPulp few hints every now and give me $1 million then.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.