Archives for October 2008

There’s No “I” In Team

Court Crandall, founder of Ground Zero, believes in looking for “players with character.” He describes two such “players” in a touching piece published in Adweek. The longer you do this job, the more you find that doing good work is the price of entry and it’s all the other stuff that separates the folks you […]

FCC Intent On Closing The Digital Divide

The FCC, at Chairman Kevin Martin’s urging is paving the way for a nationwide network that will offer free wireless connectivity, according to The Wall Street Journal. Wireless companies and some lawmakers have raised concerns about the plan, because the proposed auction rules appear to favor M2Z Networks Inc., a Kleiner Perkins-backed start-up that originally […]

George Parker Gets Quotable On DraftFCB

Our friend George Parker has been quite vociferous in his criticism of DraftFCB. And while an unnamed “search consultant” offers a few anonymous quotes, Parker is the go-to man in an AdAge article about the shop: Pointing to odd decisions DraftFCB has made — such as a somewhat tawdry self-promotional ad that showed two Cannes […]

Do Hispanics Reject Ads Comparing Brands?

I stumbled onto this Diary at the Daily Kos (and it’s really just someone’s opinion, take it for what it’s worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it’s a little-known fact outside the advertising and research industry that Hispanics and Latinos […] Is The 95 mph Slider McCain Can’t Handle

That Obama has savvy marketers on his side goes without saying. Their latest effort, is a microsite with a macro payoff. For there could no better time to paint McCain as a reckless Reagan-inspired deregulator. In the mini-documentary above, Obama’s team skillfully connects the dots between the S&L scandal of the 1980s and today’s […]

Today in Twitterverse: Media Elites Catch The Wave

John A. Byrne, Editor-in-Chief of is now active on Twitter. Byrne describes the decision as “yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world.”

Someone In The Auto Industry Grasps The Whole “We Don’t Own Our Brands, Our Customers Do” Thing

According to The New York Times, Toyota may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup. James E. Lentz III, president of Toyota Motor Sales U.S.A. said in a sense consumers have already created the Prius brand, and the company is just […]

To Be Invisible, Or Not To Be

People are scrambling to figure out what the harrowing economic collapse means to them. Will they have a job on Monday? Will their 401K be worth anything when they retire? Should they begin walking to work and cultivating a garden? And so on. TechCrunch founder, Michael Arrington, writing about the ignoble end of Web. 2.0 […]