I don’t doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world’s leading brands. But do the world’s leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print and on TV know how […]
Archives for October 2008
Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations.
Once again, Steve McKee of McKee Wallwork Cleveland gives good advice. He writes in BusinessWeek about advertising in tough times: In commerce, however, it’s possible for competing companies to all win. Innovation and advances in productivity actually enlarge the pie, making it unnecessary for competitors to fight over the same slice. That’s why vitriolic advertising […]
Quick, what’s a “Friend Feed?” That’s easy, a “Friend Feed” is the digital space where you see what’s up with your community of contacts that use social media. It’s like a stock ticker, but you monitor your friends, instead of companies. Twitter and Facebook both offer this functionality. In Facebook’s case, they went out and […]
Brand managers are wringing their hands right now, saying, “Get me a Facebook strategy, pronto!” Hopefully, their agency partners have one at the ready. The New York Times doesn’t know the likelihood of that, but the newspaper does know CNN–a media company that likely didn’t need an agency’s help–is all over it. This week, CNN […]
I would’ve loved to be a fly on the wall when this study was conducted. The Australian reports on drug use in the ad industry there: Almost 20 per cent of advertising agency staff said that they had used drugs at work or work-related events while 41 percent said they knew of colleagues who had, […]
Tina Brown, like her friend Arianna Huffington, is a mainstream media figure turned web mistress. Her new property, The Daily Beast, launched this morning. Brown describes her creation: It’s a speedy, smart edit of the web from the merciless point of view of what interests the editors. The Daily Beast doesn’t aggregate. It sifts, sorts, […]
I gotta get me one of these Escape Pod specials… To order your own limited edition plate, visit Plates4Obama. But act fast, these babies won’t last.
Tomorrow night the Presidential hopefuls will take questions at a “Town Hall” meeting in Nashville. If someone asks about hunger, KFC will donate 20 large to world hunger relief efforts. Hunger kills 25,000 people worldwide every day. KFC’s sound-less ad aims to spotlight this important issue which often goes undiscussed. “Global hunger has reached epic […]
When we find something we like to do, we want it to last and last and last. That’s the idea behind Minnesota’s new lottery campaign (promoting a longer format game) from Colle+McVoy.