Save The Banking Industry. Invent Mobile Utility.

According to Fortune, the mobile ad market is expected to grow to $12 billion by 2013, up from an estimated $1.72 billion this year.
Sweet. Count me in.
Fortune also mentions that 100 million apps have been downloaded on the iPhone since July. Many of these apps are free, but others are worth paying for.
I’d love to see a branded app that’s so valuable, people are willing to pay for it. That way the brand has not only an “ad,” but a revenue stream from the “ad.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.