Alex Witchel, a staff writer for the New York Times Magazine spent some quality time with Matthew Weiner (pronounced WHY-ner). Weiner is creator, producer and head writer of “Mad Men,” the original series on AMC. The show begins its second season on July 27th. It’s a long article with lots of interesting detail, like the […]
Archives for June 2008
You can rate the ad above, and others like it at EnviroMedia’s Greenwashing Index.
It’s kind of sad to see Associated Press limping weakly through its struggle to determine what “fair use” means to them. Or is it? Perhaps, it’s equally entertaining in a physical comedy sort of way. I suppose it depends on where you stand. Whether you belong to the old guard or new media? Saul Hansell […]
According to The Financial Times, a Y&R subsidiary in Zimbabwe has been assisting the re-election campaign of Robert Mugabe. Below, an example ad courtesy of British political commentator Iain Dale. Now that the light has been shined on this batch of cockroaches, WPP is divesting itself of the Y&R subsidiary. I really like the “100%” […]
When your brand is number one, never acknowledge the runners up. This is a long-standing rule of marketing. But one that Rupe willfully broke at Cannes. According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than “a directory.” He said the attention lavished on Facebook is not in line with […]
So this graphic landed in my e-mail box today from Canon: Now, will there be an increase in shipping costs that negate the gas savings you’d have from not driving to Best Buy? I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. […]
According to BusinessWeek, the type of purchases one makes with a credit card can determine one’s credit score. The FTC suit against Atlanta-based CompuCredit for allegedly “deceptive” marketing practices offers a rare look inside the opaque business of credit scoring. It reveals a mechanism that consumer advocates and politicians have long suspected exists—one in which […]
The ad above–Obama’s first of the general election–starts to air today in 18 states, including usual battlegrounds such as Florida, Michigan, Missouri, New Hampshire, Ohio, and Pennsylvania, and some traditionally Republican states where Obama hopes to make inroads, including Georgia, Montana, North Carolina, and Virginia. “America is a country of strong families and strong values. […]
According to The Wall Street Journal, as Russia and China grow their middle classes, American whiskey makers are making gains in those nations via a mix of street teams and advertising. Still, American whiskey makers face a challenge in making their products known to consumers in emerging markets. In Russia, Beam Global hires natives to […]
Susan Blackmore says, a meme is not an idea, rather it’s “that which is imitated.” In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture.