Nothing But Net

Daniel Turman of Organic has an interesting side project going. It’s called Fear the Beard.

The blog quickly took on a life of its own. While it often functions as the “junk drawer” of my (and our) collective consciousness (thanks Misha), it has also developed a surprisingly ardent following and opened some interesting doors. I was interviewed for a French basketball magazine, Reverse. I was invited to play in a blogger all-star game at the Oracle Arena. And, at our urging people grew beards for the playoff push and sent in pictures from around the country. Finally, our DIY PaperBeard™ (for the less hirsute) was featured on Yahoo Sports and even more improbably in the pages of Fortune.
But all of that pales in comparison to the events of some two weeks ago. After a few phone calls, we managed to secure an interview with the man some call Boom Dizzle. The rub? We only had one-day’s notice. To shoot. Video. Oh, and it turned out he was “open” to hearing ideas for doing something on the street. Out with the people. All viral like. Tomorrow.

In other words, Baron Davis is down. He’s negotiating a $17 mil contract, but really, it’s the little things that matter.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.