Fake Cannes Ad Pisses Off The Real JC Penney Client

There’s still a small part of me that sees the value in awards shows. But boy, it’s getting really hard to defend this type of shit:

J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company’s ad agency, Saatchi & Saatchi.
The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.

The ad in question:

I’m sure there’s a proper method to recognize advertising and marketing concepts that transcend the norm; I just don’t know that awards shows are that method anymore.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.