Archives for March 2008

When Everyone Is “The Media” You’re Perpetually Exposed

Laughing Squid is liking this video from Gary Vaynerchuk. How about you? Do you buy that communications technology can and will work wonders for the forces for good, while exposing the evil-minded for the cretin that they are? I like the concept. But it seems like a bit of a reach.

Everyone’s An Art Director These Days

The maker of the popular photo-editing software Photoshop on Thursday launched a basic version available for free online. San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online. Photoshop Express will be completely Web-based so consumers can use […]

Push Button Cantonese for Rugby Fans

Hong Kong Sevens is a major rugby tournament coming up at the end of this month. The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they’ve developed a mobile application, “Passport to Greatness,” to facilitate this action. The […]

Can A Chip Be An Accidental Revolutionary?

Will you choose SunChips because they’re made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one […]

AOL’s Seven Dwarfs

The Wall Street Journal is shining some light on AOL’s efforts to integrate with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads. AOL’s future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars […]

What Gandhi Can Teach Us About Advertising

That’s a headline you don’t see every day. From MyNews in India: Most people picture Mahatma Gandhi as some gentle, fragile man who people followed because he was just so peaceful. Gandhi wasn’t an idle peacenik; he was a perceptive communicator who would have been right at home in today’s ad industry. But the truth […]

The Ad Biz Loses A Legend–And A Legendary Voice

From Ad Age: Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75. During his career of almost 50 years, Mr. Riney developed advertising around the notion that understatement sold better than overstatement, and […]

Just Add Water

St. Paul-based copywriter, Craig McNamara, wrote to say he’s linking to us. Link share requests don’t interest me much, but McNamara is posting about this classic Betty Crocker ad and I can’t argue with that.