[courtesy of Where's My Jetpack? via The Toad Stool] …
Continue Reading about Laugh At Thyself (Or Be Laughed At) →
By David Burn
[courtesy of Where's My Jetpack? via The Toad Stool] …
Continue Reading about Laugh At Thyself (Or Be Laughed At) →
By David Burn
Media entrepreneur, Om Malik, had a heart attack three months ago. Since then, he's quit smoking, consumed less meat and started an exercise routine. He's also retooling how he works. Simplification Through Elimination I was reading a review of the Macbook Air over on Macworld when I realized that the machine and post-recovery me have a lot in common. I have to be very careful as to how I use my mental and physical …
Where do you go after you hold a M.I.L.F. sale? Well, if you're Spirit Airlines, here's the next one: Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach. (Thanks to The Consumerist for calling this to my attention.) …
Continue Reading about Spirit Goes For The Kinky Demographic →
By David Burn
[Editor's Note] This text was provided to us by StrawberryFrog. I haven't changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will. Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog 1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING What is social media marketing? Social Media Marketing is the act of a brand spreading its message …
By David Burn
Ad creep comes to rental cars. …
By David Burn
Global Director of Digital Strategies at Wieden + Kennedy, Renny Gleeson, has some important things to say about our business. He's not the first to say them, nor will he be the last. Be that as it may, it pays to linger on some of his main points published in Creativity. A lot of agencies and brands are doing interactive work because they have to. They know they have to. Like eating fish oil pills for your Omega-3. …
Continue Reading about Tell A Great Story. It’s Really That Simple. →
By David Burn
Laughing Squid is liking this video from Gary Vaynerchuk. How about you? Do you buy that communications technology can and will work wonders for the forces for good, while exposing the evil-minded for the cretin that they are? I like the concept. But it seems like a bit of a reach. …
Continue Reading about When Everyone Is “The Media” You’re Perpetually Exposed →
By David Burn
The maker of the popular photo-editing software Photoshop on Thursday launched a basic version available for free online. San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online. Photoshop Express will be completely Web-based so consumers can use it with any type of computer, operating system and browser. And, …
Continue Reading about Everyone’s An Art Director These Days →
By David Burn
Hong Kong Sevens is a major rugby tournament coming up at the end of this month. The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they've developed a mobile application, "Passport to Greatness," to facilitate this action. The mobile app contains useful information about this year’s event such as match schedules, team pools, …
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By David Burn
Will you choose SunChips because they're made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one of seven in the United States that make SunChips, is scheduled to start using solar power on …
Continue Reading about Can A Chip Be An Accidental Revolutionary? →
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