Spirit Goes For The Kinky Demographic

Where do you go after you hold a M.I.L.F. sale? Well, if you’re Spirit Airlines, here’s the next one:
Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach.
(Thanks to The Consumerist for calling this to my attention.)



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.