Archives for October 2007

Trouble Ahead, Jeffrey In Red

According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media’s Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing “execution over ideas” agencies were responsible for “dumbing down” brands. “The relationship between the brands and their core truths are crumbling,” Jeffrey said. “And […]

Does Epsonality Have Wessonality?

I don’t know the answer to that question, but upon hearing about the new Epson ad campaign, that’s the first thing that came to my mind. The Epsonality site was very slow (kind of like the Epson photo printer I ditched for a Canon), but apparently there’s some sort of quiz on there you can […]

There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — […]

The Sentiment Behind Sentimentality

Checking the comments section of Bob Garfield’s column, it appears he ignited a shitstorm over his review of CVS’s new TV commercial (also available at Garfield doesn’t mince words: You see a lot of bad ads if you watch long enough, but, really, how often it is that you see a TV commercial that […]

Gyro Offers Its City Some Nice Spec Work

I used to live in Philly and it’s far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers’ poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around […]

The Gap Has A Gap In Its Value System

While the Gap loves to get activist celebrities like John Mayer involved in its ad campaigns, it’s currently facing a bigger problem. Namely, the discovery of child labor abuses at its factories. From The Atlanta Journal-Constitution: Clothing retailer Gap Inc. said Sunday that it will convene all of its Indian suppliers to “forcefully reiterate” its […]

You Are Not Your Achievements

The New York Times is running a series called “Age of Riches.” Today’s installment looks at a weird strain of Silicon Valley youth culture. Max Levchin, who is now 32, is typical of a new generation of junior titans in Silicon Valley who might be called the prematurely rich — techies worth tens of millions […]

The Big Three Are Invisible To Young Buyers

Having lived in both the Rust Belt and the Sun Belt in the last few years, it became very obvious to me that, outside a small sliver of the Midwest, no one has any affinity at all for cars from GM, Ford or Chrysler. Of all the troubles the Big 3 face, perception is the […]