There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day.
To widen the audience, Target also plans to post a video of the show on YouTube, Facebook and their own web site.
“I hope it won’t creep people out,” says Laura Sandall, Target’s director of events marketing and publicity.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.