Trouble Ahead, Jeffrey In Red

According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media’s Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing “execution over ideas” agencies were responsible for “dumbing down” brands.
“The relationship between the brands and their core truths are crumbling,” Jeffrey said. “And we are all responsible for these trends.
Jeffrey said that the industry has entered an era of “rampant promiscuity” in which client, consumer and agency had all become “brand sluts” without loyalty to one another.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.