I don’t know the answer to that question, but upon hearing about the new Epson ad campaign, that’s the first thing that came to my mind.
The Epsonality site was very slow (kind of like the Epson photo printer I ditched for a Canon), but apparently there’s some sort of quiz on there you can take to determine your Epsonality.
I could swear there was another “-ality” campaign that came out recently, but I can’t remember what it is.