Does Epsonality Have Wessonality?

I don’t know the answer to that question, but upon hearing about the new Epson ad campaign, that’s the first thing that came to my mind.
The Epsonality site was very slow (kind of like the Epson photo printer I ditched for a Canon), but apparently there’s some sort of quiz on there you can take to determine your Epsonality.
I could swear there was another “-ality” campaign that came out recently, but I can’t remember what it is.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.