Archives for February 2007

New At The Zoo: Sally & Seth Naked And My New Column

Two things of note today on Talent Zoo. First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, “This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention.” Second, Dinosaurs, Cockroaches, and Guerrillas, my new […]

The Way To Kill Off Your Brand

1) Sell counterfeit merchandise and threaten customers. 2) Get pissy with a TV investigative reporter. 3) Call back reporter, tell reporter you’ve changed and “witnessed the power of God,” and are willing to talk on camera. 4) Punch, spit, curse, and throw snowballs at the reporter when he returns, all the while being filmed on […]

Save the Crabs, Then Eat ‘Em

Marketing for Change, whose motto is “Our business is behavior change,” is using a unique twist to advertise a local environmental initiative. Instead of leaning on the tired old “save wildlife” mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs. Here’s a TV spot from the […]

Sam’s Seeks Affluent Female Members

According to The Wall Street Journal (paid sub. req.), Sam’s Club wants to appeal to affluent shoppers and mothers. “If we are to expand Sam’s Club at the rate we expect, we are going to have to broaden our appeal beyond small business owners,” Greg Spragg, Sam’s Club’s executive vice president of merchandise and replenishment. […]

He Blogs. He Scores.

True Hoop is a pro basketball blog written by Henry Abbott. Abbott is a journalist with more than a dozen cover stories and one hundred plus feature articles to his credit. His work has appeared in HOOP, Inside Stuff, Men’s Journal, the official NBA Finals program and on CBS’s national radio network. He’s making bloatospheric […]

Brand Stewards Start To Listen

Media Post reported a few weeks ago on the relationship between Technorati and Ogilvy. In an effort to help clients better understand the blogosphere, Ogilvy North America has enlisted the services of blog-tracking company Technorati. “We believe the blogosphere can have a considerable impact on brand health,” Carla Hendra, co-CEO of Ogilvy North America, a […]

Delete The Crap

Venture capitalist and blogger, Guy Kawasaki, schools us on closed system commenting. “Moderated comments” is an oxymoron. If your company is trying to be a hip, myth-busting, hypocrisy-outing joint, then it should let anyone comment. The concept that people have to be invited to post comments is pathetic—if you hold yourself out as a big […]

Tits And Ass! Hurry! Tits And Ass!

Ariel Waldman’s blog has been taken over (for a few days) by Steve Hall. I’m rendered speechless, so I’ll let Jetpacks do the talking for me. “This is akin to the cast of The Simpsons showing up in guest roles on 24.”