New At The Zoo: Sally & Seth Naked And My New Column

Two things of note today on Talent Zoo.
First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, “This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention.”
Second, Dinosaurs, Cockroaches, and Guerrillas, my new column, takes a closer look at all the recent attention advertising has gotten from the general media and how we’re all impacted by it:

It doesn’t matter what advertising or marketing agency you work for—if you produce some form of paid communications, you’re a part of the machine. And you’re painted with the same broad brush. A groundbreaking Nike TV spot, a junk mail piece for AT&T, a billboard for the local Waffle House—it’s all a part of one large mass, as far as most people are concerned. And for the most part, it’s an unwelcome interruption of daily life. When you tell people you work in advertising, they’ll inevitably offer their opinion of their favorite or least favorite ads. If you’ve ever tried to defend, or even explain, bad advertising you didn’t create to someone who doesn’t work in the ad industry, you know what I mean.

Plenty of ways for you to avoid work this afternoon by clicking over to Talent Zoo. Enjoy.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.