Archives for February 2007

Hugh The Vulnerable

Stormhoek’s Hugh MacLeod has been travelling around jolly old England offering grocery shoppers samples of the South African wine he helps market. Johnnie Moore has some interesting things to say about the activity. It’s all a million miles away from high-powered branding from the top down. You let go of the trappings of high office […]

Tagline Du Jour

WSJ (paid sub. req.) looks at one department store’s attempt to redefine itself via advertising. J.C. Penney Co. today will unveil a new marketing campaign centered around the slogan “Every Day Matters,” the latest step in its long-running push to update its image to reflect more stylish offerings. The new campaign comes just a few […]

Theatre of the Mind

Mark Ramsey of Hear 2.0 conducted an interview with Watts Wacker, the noted futurist and author. When dealing with Wacker, there’s an abundance of great matter to slice from (as if his thoughts are prime rib of beef). Here’s a plateful on radio for you: Q. Where do you see the future of radio? A. […]

String Theory 2.0

Tech Dirt is pointing to a neat social media idea from The Economist. They’ve decided to publish, in the form of a blog, all of the letters they receive (excluding ones that are patently offensive). There’s also a comments section for each one, so that the letters they receive don’t just serve as static items, […]

Death Of The Spec Book

Mike Byrne, chief creative officer at Anomaly on how to find fresh talent today: “I met with a guy last week who, when he was 18, got a DUI, drove into a ditch, ended up going to the Army instead of jail. Then he decided to design tattoos and did this documentary on this Christian […]

Pontiac Finds Innovative Way To Market Cars On MySpace

Pontiac has found a way to combine social networking and an incentive program to drive sales of its G5. The program is called Friends with Benefits, and has its own MySpace page. The idea is this: buy a G5, register your purchase on the MySpace page and receive a Friends with Benefits debit card. The […]

The Red, White and Blue Is Turning Green

Wal-Mart is going green. The company, which is often criticized for its labor practices, is getting serious about sustainability. The truly interesting thing here is how this initiative perfectly fits their corporate culture, for sustainability pactices, when properly implemented, will lead to reduced costs and increased profits. Speaking in London on Feb. 1, Wal-Mart President […]

The Brand Obama

Today, Barack Obama announced his candidacy for President. He also unveiled a very well-designed website. With home page links to Flickr, Facebook, YouTube, a blog, and other things to come, we’re getting a good look at brand-building in 2007. And with at least 15 people actively running for President, you won’t see better (and possibly […]