Death Of The Spec Book

Mike Byrne, chief creative officer at Anomaly on how to find fresh talent today:

“I met with a guy last week who, when he was 18, got a DUI, drove into a ditch, ended up going to the Army instead of jail. Then he decided to design tattoos and did this documentary on this Christian rock band he followed around. He’s never done an ad in his life, and I’m going to hire him. For me, that’s the future. These self-made pioneers who are ambitious, have an incredibly strong work ethic and are conceptual-driven by big ideas.”

[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.