The Brand Obama

Today, Barack Obama announced his candidacy for President. He also unveiled a very well-designed website.
With home page links to Flickr, Facebook, YouTube, a blog, and other things to come, we’re getting a good look at brand-building in 2007. And with at least 15 people actively running for President, you won’t see better (and possibly worse) examples of the melding of old and new media and marketing than you will in politics during the next 18 months.
It’s gonna be a wild ride, if you’re into that sort of thing.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.