Archives for May 2006

Capture And Deliver Content On The Fly

CNET reports on a new way to deliver content to YouTube. YouTube launched on Wednesday a service that allows users to upload homemade clips via their mobile phones or PDAs. A growing number of handheld devices are capable of recording video. YouTube wants to disconnect users from their Web cams and computers, said Steve Chen, […]

Natural Foods Marketer Plays Price Game

According to the New York Times, Austin-based Whole Foods is embarking on a mission to change a fundemental consumer perception—that the store is exceedingly expensive. For the next 10 weeks, Whole Foods is running print advertisements in New York City emphasizing “value” and “deals” — two words not generally associated with the chain that inspired […]

Now Reading

I’ve been paying attention to several new ad blogs, of late: The Diary of Putney Swope Scamp Why Advertising Sucks Make the Logo Bigger The Ranch Wrightoff Adverb Advergirl Brand Architect and Bullshit Observer It’s a robust category filled with professional communicators, each of whom bring their own unique stories and slants on the business. […]

Lying, Cheating Brands

Well, Hugh said it very succinctly (see post below), but over at Fast Company, Karen Post takes a closer look at “Lying, Cheating Brands”: Deception in promotional programs, communications, advertising, and customer service pollutes the entire market. Consistent integrity, not shady tactics, is the glue that bonds a brand to a consumer. If you are […]

Desegregation Now!

Talking honestly about race is rarely easy in America, but almost always necessary. From Ad Age: Advertising agencies remain segregated remnants of the 1950s, in effect casting multicultural agencies aside in virtual “Negro leagues,” said Richard Wayner, CEO of the True Agency, during a heated question-and-answer session after a panel discussion at the Los Angeles […]

You Don’t Seem To Understand The Nuances Of Our Brand Voice

Care of Hugh MacLeod

There Is No Hard Ad News

The Diary of Putney Swope examines the lameness of the advertising trade press and ponders who might be positioned to give Adweek and Ad Age a run for their money. It will more than likely be done by an upstart, but it would have to be one that is well financed. MediaPost is interesting, but […]

Gamers Got Game

Hollywood producers are perpetually in search of “the story.” Sometimes they find it in the young writer from Iowa, sometimes on page 14 of the local newspaper. According to this New York Times piece, gamers increasingly have the story. For years, Hollywood has talked about the supposed convergence of films and video games. And for […]