Sustainability and advertising don't exactly fit together like peas in a pod. Yet, after hearing industrialist-turned-environmentalist, Ray Anderson, CEO of Interface, speak in Savannah two weeks ago, I know there is a place for green practices in the ad biz, just like there is at home, at school, at the gym, etc. Inspired chiefly by Paul Hawken's treatise, The Ecology of Commerce, Anderson reinvented himself and …
Fallingwater Safe From Corporate Wrecking Ball (If BMW Has Anything To Say About It)
BMW has respect for iconoclasts. According to Adweek, as part of its new "Ideas are everything" campaign from GSD+M, the German carmaker places value on the work of unconventional characters like Frank Lloyd Wright. One ad shows corporate executives crushing their employees' creative instincts with bromides such as "Choose your battles." In a spot that shows architect Frank Lloyd Wright's famous "Waterfall House" …
SGI On The Ropes
Reuters reports that nothing lasts forever, especially high flying Silicon Valley hardware makers. Silicon Graphics Inc., a struggling maker of high-performance business computers, Monday filed for Chapter 11 bankruptcy protection after a round of restructuring measures failed, sending its shares plunging. SGI is best known for its high-powered computers that are used in creating Hollywood movie special-effects. The …
Forget MySpace. Enter MyRace.
Crown Royal currently lets customers personalize a product label and/or the blue chamois bag the bottle comes wrapped in. The blended whisky maker is now taking this concept to the next level, by allowing for personalization of one of the brand's signature events. According to ESPN, one lucky NASCAR fan will have his or her name attached to the 2007 Nextel Cup Series race at the Richmond International Raceway in …
Pardon The Disruption
Communications technology has altered the marketplace (and very nature of the game) in one industry after the other. USA TODAY takes a look at how the Realtor's roll is being reshaped in the information age. "The Internet has done what no consumer advocate could ever do: It has reduced the distance between the consumer and the real estate expert to the point where the consumer is so much more informed, they don't …
The Impact of Immigration Rallies On The Ad Biz
If you were one of the people fascinated by last week's pro-immigration rallies, you're not alone. Hispanic advertising is booming, and the politics of immigration is definitely impacting the ad biz. Ad Age has more: "This market is being changed," said Gino Pacheco, managing partner-director of strategic planning at the Vidal Partnership, New York, the largest independent U.S. Hispanic ad agency. "We don't know yet …
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Rapid Fire Tough Advise
Back in the day, an aspiring copywriter or art director had to call creative directors on the phone and beg for 20 minutes of their time. Thanks to ihaveanidea's Portfolio Night, aspirants may now pay a fee and see a bunch of CDs in one place. Here's how the New York Times describes it: There are not a lot of job openings on the highly coveted creative side of advertising agencies, but there are lots of hopefuls …
Return Of The Zinesters
According to an article in the Sunday Style section of today's New York Times, there's a new, decidedly more commercial, kind of 'zine on the rack. Though there is no official body that tracks the number of small-circulation glossy magazines with obscure sensibilities and arresting design like Lemon, those who pay attention to these niche publications say they are multiplying in bookstores, boutiques and high-end …