1-800-MAINE-24 No Good

Lance Duston of Maine Web Report pointed out that an ad running on the Maine Department of Economic and Community Development website mistakenly features a phone sex number instead of the real number to call for Maine tourism information.
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The agency that produced the work, Warren Kremer Paino Advertising is now suing him in federal court. They are claiming defamation, libel, and copyright infringement.
A better course of action would be to hire a proofreader.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.