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Looking In The MySpace Mirror

May 2, 2006 By David Burn

mycoke.jpg
USA TODAY is running a piece about brands trying to recreate the success of MySpace. Coca-Cola appears to be the most successful imitator to date.

More than 8 million people average five hours per month on the site, where they can write about their favorite bands, mix and share music, chat and upload short videos. They can post under “vegos” — pseudonyms, short for “virtual egos” — and rack up points to buy Coke products.

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About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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