USA TODAY is running a piece about brands trying to recreate the success of MySpace. Coca-Cola appears to be the most successful imitator to date.
More than 8 million people average five hours per month on the site, where they can write about their favorite bands, mix and share music, chat and upload short videos. They can post under “vegos” — pseudonyms, short for “virtual egos” — and rack up points to buy Coke products.
