Safe Happens. And Apparently, Safe Works

USA Today reports that the new VW Jetta ads depicting car crashes are generating interest at the dealers:

Volkswagen says that since the ads touting Jetta’s crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58%.

Here’s a couple of questions for all you ROI gurus: Was VW advertising the Jetta in March at all? Are they getting an increased response this month because the ads are provocative (and therefore effective,) or simply because they’re advertising heavily?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.