Spike Jones On The Box

Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs:

As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free product, free trips, free food, free events – that’s the easy part. It’s also about taking. In other words, it’s about taking their advice. Taking their words and doing something meaningful with them. Taking their interest and valuing it. And taking their loyalty to heart.
As in any great relationship, it takes a lot of work. And it’s a two-way street.



About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.