UT Ad Grad Makes It Big. Shares His Vision.

The Ranch has an interesting interview with Peter Rosch, Executive Creative Director at Lowe/New York.
Here are some of the highlights:

Q. How did you get into advertising?
A. I fell in love with New York City, and advertising seemed like the quickest way to get there.
Q. A lot of students face the “Am I a CW or an AD?” dilemma. How did you figure it out?
A. In numerous interviews with agencies here and in San Francisco I was told that my writing was very good, and asked if I had considered being a writer. I just didn’t want to do it. I liked writing, but I really like the control an Art Director has over the final product.
Q. What was the best advice given to you?
A. Best advice was from John Hegarty who told me “to come in late and leave early” when it comes to storytelling. He was totally right, but until he said it, i didn’t notice that most of my favorite things did exactly that. In other words, it can be a lot more powerful to let the viewer fill in the blanks.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.