Archives for December 2005

Kids Are Mean

The Telegraph: In a finding that will astonish many parents, academics at Bath University concluded that girls attack their Barbie dolls as a symbol of their rejection of the consumer society. “Barbie provoked rejection, hatred and violence,” said Dr. Agnes Nairn, who led the research for the university’s school of management. “The girls we spoke […]

Patience Grasshoppa

Spike Jones at Brains On Fire has some great advise for those interested in providing and/or deploying word-of-mouth marketing. I think it’s important to keep in mind that this whole “Word of Mouth Marketing” thing is still in its baby stages. Anyone who tells you that they are an expert in WOMM is kidding themselves […]

Give A Little

‘Tis the season to evaluate agency holiday cards. Adrants has not one but three such stories in the last day, alone. Here’s one that’s more creative than all the rest. Chicago agency, Hadrian’s Wall, sent out a card within a card. That is, they included a card from me to them inside my card. I […]

The First Rule Of Lipitor Is: We Don’t Talk About Lipitor!

From Ad Age: Although Pfizer has not yet selected an agency for its $110 million Lipitor account, the pharmaceutical maker today introduced an unbranded campaign for high-cholesterol awareness. The push, from Omnicom Group’s Unit 7, New York, will feature spots that run on broadcast and cable TV using the tagline “My Heart Now.” The commercials […]

Less White Space Please

NYT: Users of Google’s search engine will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies’ negotiations. As part […]

More Proof That Great Work Doesn’t Mean Much When A New V.P. Takes The Helm

Lewis Lazare: After the ups and downs of the past couple of weeks, it looks as if the year will end on a decidedly upbeat note at Leo Burnett with Monday’s news that the city’s largest agency has won the $100-million-plus Washington Mutual advertising account. Burnett succeeds Seattle-based Sedgwick Rd., which had been Wa-Mu’s agency […]

Boone/Oakley Isn’t Just Looking At Books, They’re Holding A Casting Call

Charlotte ad agency Boone/Oakley is looking for a creative team. Literally. From their website: Think you have what it takes to work here? Before you answer yes, check out the entire site, it has numerous clues about the personality of the agency, and the people who work here. If you are still interested and have […]

From Behind The Zion Curtain