The First Rule Of Lipitor Is: We Don’t Talk About Lipitor!

From Ad Age:

Although Pfizer has not yet selected an agency for its $110 million Lipitor account, the pharmaceutical maker today introduced an unbranded campaign for high-cholesterol awareness.
The push, from Omnicom Group’s Unit 7, New York, will feature spots that run on broadcast and cable TV using the tagline “My Heart Now.” The commercials will drive consumers to a Web site,

While pharmaceutical advertising is the bane of TV viewers, and a boon to stand-up comedians, the work will get more bizarre, and perhaps much more sinister, if drug companies start going “underground”–that is, not identifying their product and not revealing much about it.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.