The Spunker has unearthed the most grotesque media placement known to man. Yes, it worse than the guy who tattooed an ad on his forehead. Worse than small towns selling naming rights to corporations. Worse than desperate mothers doing the same with their offspring. These Dutch creatives have managed to attach airplane-style streamers to pigeons. …
The Accretion Of Tiny Marvels
James Cherkoff finally got around to reading Kevin Kelly's Wired article, "We Are The Web," from last August, which is more than I can say. His main point is that there are so many tiny, technological developments occuring that it's easy to overlook the resulting social upheaval. Obviously, Kelly puts it a thousand times more eloquently: "The accretion of tiny marvels can numb us to the arrival of the …
McD’s Uniform Change Year’s Top Story
AdAge.com published nearly 3,000 news stories and features on advertising, marketing and media topics in 2005. "MCDONALD'S PLANS TO REINVENT EMPLOYEE UNIFORMS" is the most viewed story of the year. But you can't view it now, unless you agree to pay for it. …
Continue Reading about McD’s Uniform Change Year’s Top Story →
Enough With The “C” Word Already
From the Marketing Trenches points to this great bumper sticker. If you would like one, send $5.00 to these fine folks in St. Louis before their supply runs out. …
Pedigree Is Dog Food
Lewis Lazare: Talent Zoo, an ad agency headhunting firm that keeps tabs on hiring trends, often has insights we find to be on the mark. Its latest concern about a streak of "arrogance" in agency hiring these days struck us as worth sharing. Ragan Jones, associate vice president of recruiting, said: In 2002, agencies could afford to be as picky as they wanted about hiring. They could demand pedigree and get it. In …
Google To Muddy Its Results For AOL
NYT: Rebuffing aggressive overtures from Microsoft, Time Warner has agreed to sell a 5 percent stake in America Online to Google for $1 billion as part of an expanded partnership between AOL, once the dominant company on the Internet, and Google, the current online king. Negotiations between the three companies reached a fevered pitch on Thursday night when teams from Google and Microsoft were in separate rooms of …
Continue Reading about Google To Muddy Its Results For AOL →
1-800-PIT-BULL
Florida's Supreme Court forbade two personal injury lawyers from using a pit bull with a spiked collar to advertise their services because "there is no way to measure whether the attorneys in fact conduct themselves like pit bulls." According to the ruling: In this case we impose discipline on two attorneys for their use of television advertising devices that violate the Rules of Professional Conduct. These devices, …
Inventor Stays The Course Until Justice Is Done
Taipei Times: In the late 1960s, Andreas Pavel and his friends gathered regularly at his Sao Paulo house to listen to records, from Bach to Janis Joplin, and talk politics and philosophy. In their flights of fancy, they wondered why it should not be possible to take their music with them wherever they went. Inspired by those discussions, Pavel invented the device known today as the Walkman. But it took more than 25 …
Continue Reading about Inventor Stays The Course Until Justice Is Done →