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McD’s Uniform Change Year’s Top Story

AdAge.com published nearly 3,000 news stories and features on advertising, marketing and media topics in 2005.
“MCDONALD’S PLANS TO REINVENT EMPLOYEE UNIFORMS” is the most viewed story of the year. But you can’t view it now, unless you agree to pay for it.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. HighJive says

    well, here’s what i wrote about the mickey d’s uniforms story back in july:
    >>Mickey D’s is huddling with culture and fashion icons to brainstorm new designs for its uniforms. The brainstormtroopers include Russell Simmons, P. Diddy and Tommy Hilfiger. A Mickey D’s representative said, “We’re looking at how do we make our uniforms more appealing, more desirable.” Here’s a suggestion: Make the job less of a dead end, demeaning, depressing, demoralizing, dogshit duty. Just a thought.