Florida’s Supreme Court forbade two personal injury lawyers from using a pit bull with a spiked collar to advertise their services because “there is no way to measure whether the attorneys in fact conduct themselves like pit bulls.”
According to the ruling:

In this case we impose discipline on two attorneys for their use of television advertising devices that violate the Rules of Professional Conduct. These devices, which invoke the breed of dog known as the pit bull, demean all lawyers and thereby harm both the legal profession and the public’s trust and confidence in our system of justice.

[via A Clear Eye]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.