I would have never taken Lewis Lazare for a Southerner, nor a fan of country music, but his piece in today's Sun Times reveals these personal truths. As it happens, Lazare rather likes the new Fruit of the Loom television from Richards Group. The new spot casts the familiar Fruit of the Loom icons, the Fruit Guys, as a country band -- a wonderfully odd positioning -- that we hear crooning an original country tune …
X-treme Athletes Pose As Saints
I'm not sure what devotional candles have to do with the X-Games, but the candles do make for some interesting out of home executions. Thanks to Flickr user, cybele-la for the image. …
Big Guys Jump On Live Content Opportunities
New York Times: In a bid to widen significantly the audience for concerts and live events, America Online and XM Satellite Radio are backing a venture that will deliver live performances to Internet, satellite and wireless customers and through other media. The venture is expected to start offering its performances this fall. Many of them will originate from arenas and theaters owned by the AEG division of the …
Continue Reading about Big Guys Jump On Live Content Opportunities →
Swallowing The Story Whole
According to Hostess, "as Charlie and the Chocolate Factory premieres on the big screen, Hostess Cup Cakes are trumpeting a blockbuster debut of their own. Limited-edition Chocolicious Wonka Cakes, featuring star-studded movie-themed packaging, yummy purple icing and smooth creamy filling, are making magic in stores nationwide." …
If You Can Make It There…
Adweek: Fallon Worldwide said it would no longer operate a full-service outpost in New York following the departures today of office president Anne Bologna and executive creative director Ari Merkin. "While we have loved doing business in New York, and have a great group of talent, the truth is that New York is not a necessary part of Fallon's U.S. offering," said agency founder and chairman Pat Fallon in a …
Marketing Norwegian Sweaters And Steel Furniture
Dean Gemmell, president of Black Lab Five, an enthusiast marketing specialist in Michigan wants L.L. Bean to consider his shop for projects. He offers the letter he sent to Bean and details on his consequent conversations with "the sweet and polite Nadira Vallee at Pile & Company, the consultant handling the review process for L.L. Bean." Sweet Nadira even mentioned that an invited agency would need direct mail …
Continue Reading about Marketing Norwegian Sweaters And Steel Furniture →
Coupons Movin’ Up In The World
DM News: Consumers who use Coupons Inc. …
Oxymoron Of The Moment: Skank Chic
The Observer: Kate Moss's very public scrap with Pete Doherty - which took place apres the Paris couture shows on a London-bound Eurostar train on Wednesday night - was much more than a mere row. It was a fashion statement. photo courtesy of Sakura Moss and Doherty are riding the vanguard of skank chic. It's a look and a lifestyle - a trashy subversion of normal notions of glamour and civilised celebrity behaviour - …