Adweek: Fallon Worldwide said it would no longer operate a full-service outpost in New York following the departures today of office president Anne Bologna and executive creative director Ari Merkin.
“While we have loved doing business in New York, and have a great group of talent, the truth is that New York is not a necessary part of Fallon’s U.S. offering,” said agency founder and chairman Pat Fallon in a statement. “We believe our clients will be best served by a single office.”
Clients of the 40-person office, which include Georgia-Pacific, SoBe and Virgin Mobile, have been notified of the change, according to Fallon.
Employees at the agency’s New York office have been offered positions in Minneapolis, he said.
Bologna and Merkin are launching their own agency in New York. Details of that startup were not immediately available.
