“It’s hard to know exactly when it happened, just as it’s impossible to know if, or when, it will end. But for now, it’s clear: We’re all Wal-Mart’s bitches.” – John Dicker I have to admit, I’m fascinated by Wal-Mart. I’ve written about this phenomenon before, as well as noted how Wal-Mart’s bumbling PR negates […]
Archives for July 2005
Promo Magazine: Dr Pepper is in the midst of giving away one Mini-Cooper convertible a day in an under-the-cap promo to boost summer sales and to encourage trial of its new Cherry Vanilla Dr Pepper. Game codes can be found under yellow bottle caps on specially marked 20-ounce, 2-liter bottles and inside specially marked 12-pack […]
IF is featuring an interview with Niku Banaie, Naked’s director of innovations. Here’s a sample: Q. How will brands use portable wireless devices to interact with their audience as they become more prominent? A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and […]
According to Variety, sophmoric web site, CollegeHumor.com has struck a development deal with Paramount. The studio is looking for the next Animal House (good luck), and the web site’s founders are looking to get listed in the IMDb. CollegeHumor.com signed a book deal with Penguin a few months ago, with the “CollegeHumor.com Guide to College” […]
USA Today: Nickelodeon’s SpongeBob SquarePants, who lives in a pineapple under the sea, soon will star on spinach, carrot and fruit bags in supermarkets. While the big marketers in the $70 billion food-and-beverage industry are trying to stave off regulation on marketing to children amid obesity concerns, Boskovich Farms (spinach), Grimmway Farms (carrots) and LGS […]
Normally, liquor advertising has to be put through tight legal screens. Looks like New Orleans-based drinking establishments don’t play by those rules, which of course lends itself to better work. Creative courtesy of Sullivan St. Claire, Mobile, AL–a new contender for our “Agencies In Strange Places” series.
According to Lewis Lazare, on Wednesday, Outside magazine will host the first-ever Chicago Ad Cup, a sailing regatta for Chicago ad agency teams at the Columbia Yacht Club. The event celebrates Chicago’s inclusion on Outside’s list of the top 10 American dream towns in its August issue. My money’s on Y&R. Who do you like?