USA Today: Nickelodeon’s SpongeBob SquarePants, who lives in a pineapple under the sea, soon will star on spinach, carrot and fruit bags in supermarkets.
While the big marketers in the $70 billion food-and-beverage industry are trying to stave off regulation on marketing to children amid obesity concerns, Boskovich Farms (spinach), Grimmway Farms (carrots) and LGS Specialty Sales (citrus fruit) will use marketing pizazz to promote their already-healthy products.
Through a licensing deal, SpongeBob SquarePants and other Nick characters will grace the bags. In the bags will be packs of temporary tattoos.
