HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald's annual Monopoly game. What sets this promo apart is the aspirational nature of the prize--a million dollar home, not free fries. I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle. …
Total Brand Supremacy Only Acceptable Answer In Cinci
Stuart Elliot writing in NY Times: Madison Avenue is responding to the planned acquisition of Gillette by Procter & Gamble with a mix of anxiety and eagerness. There is anxiety because the deal will turn Procter, the world's largest advertiser, into the biggest marketer of consumer products, with total sales at $60 billion a year, overtaking its longtime rival, Unilever. Procter's growing clout is being regarded …
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Marketing Greater Than Or Equal To Selling
"By proclaiming that 'markets are conversations,' and that talking with customers is the ultimate marketing methodology, Cluetrain ignores this important truism from Rene Descartes: 'To know what people really think, pay regard to what they do, rather than what they say.' That …
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Eagles Soar Along With Spending
Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that the 145 million consumers who plan to watch the game will spend an average of $49.27, …
Pure Content–Oxymoron Of The Moment
Chicagoist is running a highly favorable piece on Costello's, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, "Is this a blog entry or an advertisement? What gives?" Kris must not realize that everyone's a creative director today. That customers often know how to make better ads than the client, or god forbid, the client's ad agency of record. Pardon me, I'll work on the …
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Soapboxes For Everyone
In the comments area on Gaping Void, Dwight Little recently had this to say, "Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh - and Keith and the rest - if "the 'conventional' ad biz must die a quick and sudden death," what will replace it? I'm not trying to be snarky or insincere. I am genuinely …
Warning: Do Not Present At Customs
New York based advertising agency Cossette Post will be issuing faux passports beginning next week. Unlike official passports, these passports will be purposefully left in cabs, bars, libraries, malls and other popular locations as well as key retail outlets. …
Keds Gets A Foot Up With “O.C.” Star
Keds make it to the red carpet. ET reports that Mischa Barton, teen star of "The O.C." is the new spokesmodel for classic Keds Champion sneakers and Keds' upcoming spring 2005 collection. "I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they could be brought back and be cool again," Mischa tells ET about her decision to sign on the dotted line for the …
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