Pure Content–Oxymoron Of The Moment

Chicagoist is running a highly favorable piece on Costello’s, which just so happens to be my local sub shop of choice.
One commentator, Kris, asked, “Is this a blog entry or an advertisement? What gives?”
Kris must not realize that everyone’s a creative director today. That customers often know how to make better ads than the client, or god forbid, the client’s ad agency of record.
Pardon me, I’ll work on the sarcasm.
In the meantime, distinctions between citizens media and mainstream media are blurring, along with distinctions between blogs and p.r., content and advertising, advertising and entertainment, etc.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.