Keds Gets A Foot Up With “O.C.” Star

Keds make it to the red carpet.
ET reports that Mischa Barton, teen star of “The O.C.” is the new spokesmodel for classic Keds Champion sneakers and Keds’ upcoming spring 2005 collection.
“I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they could be brought back and be cool again,” Mischa tells ET about her decision to sign on the dotted line for the footwear company.
Mischa tells ET she loves doing Keds. “I have only done the first campaign, but I am happy with the way it has turned out. I wear Keds all the time in real life. I have the polka dot ones and I like that they are timeless. I look at all the old pictures of women who wore Keds and they are my favorite women. It is just so much fun.”
Besides posing for ads, Mischa reveals how else she’s taking part in the fun campaign. “I get to design some of them,” she says. “That’s really fun for me because it’s a different thing for me to do.”
Thanks to Golden Fiddle for the pointer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.