The world is going nuts for online video. How long this trend will last is hard to say, but it's in full bloom today. The proof is everywhere. Tonight during the American Idol finale the plot thickens with a new 15-second KFC spot from Draft/FCB made entirely of consumer generated content. From the press release: Whether celebrating a last-minute birthday getaway, a favorite team’s victory or a granddaughter’s joy, …
Canadians Love Facebook
Toronto-based web application designer Ryan Feeley compiled some interesting numbers on Facebook users. Note that over 10% of Toronto's population belongs to the social networking site. That's huge. [via Three Minds @ Organic] …
Post-Merger Takedown
Ad Age reports on moves being made by telecommunications executives to consolidate their offererings under one extremely well known banner. AT&T announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over …
Price Promotions And Point-Of-Sale Make An Impression
Illustration by David Pohl The New York Times has gleaned data from a scientific study published in the May issue of The Archives of Pediatric and Adolescent Medicine about advertising's role in motivating teens to smoke and drink. The scientists found that point-of-sale advertising is associated with getting children to try smoking, but has little effect in encouraging habitual tobacco use. However, cigarette …
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Get Ready For Sicko
Here's a clip for the upcoming Michael Moore movie, Sicko: If you have a client that's in the insurance, healthcare or pharmaceutical categories, then somewhere in their PR and corporate communications departments, they're getting ready to go on offense against this movie. Whether you like Michael Moore or not, he gets people riled up. And that scares some folks. The New York Times examines the issues …
Anthropology Is The New Selling Science
According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …
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StrawberryFrog Places An Ad For…StrawberryFrog
A few years back, I wrote a column in which I wondered why more ad agencies didn't place ads for themselves. I mean ads targeting prospective clients, not the inside industry kind (think "humping lions"). Of course, decades ago the big ad agencies did, but the only recent example I had found a few years back was for a Houston agency. It's one thing to advertise in Texas Monthly. But StrawberryFrog takes it to a whole …
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The Art of 1-to-1 Marketing
Last Sunday's The New York Times Magazine features an article by Clive Thompson about online fan management and how it's changing the game for bands, authors and other artists. It's a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly new or struggling musicians, are increasingly eager, even desperate, to master the …