37signals Flare Spotted By Media

Mitch Wagner at Information Week, thinks 37signals might be the new Google.

I don’t know whether 37signals will grow from the plucky little startup it is today to become a multi-billion-dollar world-shaking powerhouse. But 37signals does have the zesty, refreshing, flavor of a little company called Google, ca. 1998.
37signals currently offers four Web-based applications for individuals and small workgroups. Backpack is personal organizer software, allowing individual users to post notes, to-do lists, photos and files, and share that information with others. BackPack will also send you reminders, either by e-mail or text messaging.
Basecamp extends Backpack, providing simple project management for small workgroups.
Writeboard is a word processor that lives entirely on the Web, allowing users to create and collaborate on documents, and export documents to their desktop.
And Ta-da List allows users to create to-do lists and share them online.
Both Writeboard and Ta-da List are incorporated into Backpack and Basecamp.
The applications are built using Ruby On Rails, which is a software platform invented at 37signals, then open-sourced.
37signals has something in common with another dotcom success story: Like Amazon.com, they don’t have an ad or marketing budget. News about their apps is spread by word-of-mouth and blogs.

[via Micropersuasion]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.