You’d Think Apple Could Use iTunes For Their On-Hold Music

I’ve been dealing with a dead Mac for a few days (not their fault–it’s my abusive relationship with my Powerbook that caused it.) I spent about 10 minutes on hold when I called Apple’s Technical Support hotline. During that time, the on-hold music was, and I kid you not, “Hold On” by Wilson Phillips and some other song I’d never heard before called “Rome Wasn’t Built In A Day.”
That’s just plain wrong. It reminded me of The Simpsons episode where Maggie goes missing, Homer calls the missing child hotline and they play “Baby Come Back” by Player while he’s on hold.
I love Apple, but they can do better than that with the on-hold music. Especially now that they’ve got iTunes at their disposal.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.