Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Jack Knows Jack
David Kiley of BusinessWeek looks at Jack Daniel's success overseas. For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff." Allowances can be made for Pok's poor …
Who Gets To Determine What’s The Best?
Lewis Lazare reports on an internal email sent out by DDB/Chicago creative chief Paul Tilley: At the top of the memo, Tilley invoked his mentor and former DDB/Chicago chief creative officer Bob Scarpelli, who jokingly called it "the question to which there is no answer." That question, as Tilley quickly indicated, is: "Is this your best work?" Tilley then implored his creatives to "look at the work you've done this …
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Roy Spence—American Populist
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He's also the "S" in GSD&M, one of America's premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He's on a 20-plus miles a day walk across America, where he's seeking to connect with the goodness that is America. At the heart of America is the central truth that when we are our …
Unilever Accused Of Campaign For Real Hypocrisy
Thanks to HighJive for spotting this LA Times article spotlighting Unilever, the makers of Dove, Axe, and Fair & Lovely skin whitening products: A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns -- one for Dove that praises women and their natural beauty and one for Axe that the group said "blatantly objectifies and degrades" them. The Campaign for a Commercial-Free …
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Excellence NB2B
Colle + McVoy won a CEBA Awards Best of Show for this killer headline: My friends Chris Rock and Gale Venosdel at Marlin & Co. also scored at CEBA. Their "Pickle Productivity" ad for Vlasic won its category (single page print with a media budget greater than $100,000). According to Chris, Gale is now working at Littlefield in Tulsa (which reminds me to get in gear and dust off our old series, Agencies in Strange …
Don’t Be The Last On Your Block To Integrate A Soc Net
Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world's largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year's end. The "Neighborhoods" feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than eBay's text-based …
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Bands Understand Relationship Marketing Better Than We Do
Matthew Creamer at Ad Age examines Radiohead's bold "name your price for our new album" move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie studios as a thieving bunch of copyright violators, are willing to pay even when they …
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