Relationships Are Everything

DDB/NY was on the receiving end of unexpected news last week. Their $150 million car account peeled out and punched it to Minnesota without prior notice.
According to Stuart Elliot, “executives at DDB were told of Subaru’s decision to dismiss them over a lunch meeting today at the agency, which had been scheduled previously to discuss creative plans.”
The reason behind the change is a desire by Timothy J. Mahoney, senior vice president and chief marketing officer at Subaru of America, to work again with Carmichael Lynch. He had worked with the Minneapolis agency while general marketing manager at Porsche Cars North America.
The Porsche account, worth $40 million, is now at Cramer-Krasselt in Chicago.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.