Ranting For Dollars (Good Work, Steve!)

What do you get if you spend five plus years posting pictures of big breasted women and snarky commentary about ads and the people who make them? If you’re Steve Hall of Adrants, you get an offer to sell a portion of your company and a market valuation of $750,000.
According to Hall:

Adrants will benefit from having an actual company with actual people behind it who will improve Adrants’ infrastructure, sales and growth.
Teaming up with Watershed is a natural fit for Adrants and one that’s unofficially been in place since 2005 when Watershed began handling ad sales for Adrants. The deal will incent ad revenues to increase and for all of us to share in the profit of those increases.
And just so it’s clear we’re not going to become some officious, mainstream media-style publication, we promise you typos will continnuew to haappen, campaigns will gleefully be trashed and the words shit and fuck will remain firmly planted in our vocabulary.

So, let’s see, if Adrants is worth $750K and we’re but half as good, does that make AdPulp worth $375K? I guess time will tell. However you slice and dice it, I’d say this is good news for the ad blogs category and for anyone who’s working hard to monetize their content.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.