This new campaign from TDA in Boulder aims to separate Rudi’s Organic from the “healthy-looking, healthy-sounding” supermarket breads.
My new column for Talent Zoo takes a look at negative ads–both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You […]
Today’s a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet’s firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. “It has an […]
Dave Knox, a brand manager at P&G, says, “I think the ‘I’m a PC’ campaign is a brilliant move by Microsoft to shore up Middle America…The new Microsoft ads work because they focus on what brings us together instead of what sets us apart.” That’s an interesting take, especially at a time when politicians are […]
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip […]
Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. “This is being done entirely as a gift to my […]