Cliff Notes Concept Applied To Sitcoms

According to Stuart Elliott, Pepsi is investing in the emerging minisodes media category.
Sony Pictures Television started offering 150 episodes of old favorites like “Charlie’s Angels,” “Diff’rent Strokes,” “Fantasy Island,” “T. J. Hooker” and “Who’s the Boss?” on MySpace last June.
The original running times of 30 or 60 minutes have been shrunk to lengths of 4 to 6 minutes.
Starting on Monday, the minisodes will become available on Crackle, a Sony Web site, that will be sponsored by Pepsi-Cola. A 15-second ad for Pepsi-Cola will appear before each minisode.
Pepsi is also tying this activity to a retro packaging initiative.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.