Advertising News and Know-How
By David Burn
Agency Spy points to the "fascist regime" north of the border that would dare to limit Crackberry addictions among its workforce. According to Newswire.ca, Frank Palmer, chairman and CEO of DDB Canada, has issued a new company-wide policy that discourages staff from using their PDAs and other mobile devices, like BlackBerries and cellular phones, during both client and internal meetings. Inspired by the penalty …
Continue Reading about The First Step Is Admitting You Have A Problem →
By David Burn
Red Tettemer is intent on providing its staff with intangibles like quality of life. Given that it's Valentine's Day tomorrow, the shop is hoping to hook some of its singles up via their "automatic romance configurator." Jen can be reached at shegotdaappleson@redtettemer.com The idea is you glance through the agency's hotties and send your love note via email, which may or may not be returned. Some of the other …
By David Burn
Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web's most popular services -- from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook -- onto cellphone screens. According to LA Times, oneConnect unifies a user's personal contacts in a single place -- a mobile phone -- and demonstrates the progress that Yahoo has made in entering the fast-emerging …
By David Burn
Original content distributed over broadband is now eligible for the Primetime Emmy Awards. WONGDOODY is helping to get the word out. Their campaign, “Welcoming Broadband to the World of Television” promotes standards for excellence in primetime genre television programming, created for distribution via broadcast, cable, satellite or broadband. This includes primetime dramas, comedies, variety/musical shows, “long …
Continue Reading about Programming Is Programming (No Matter Where It Runs) →
By David Burn
Dallas-based Moroch Partners is breaking a new a print, broadcast and online campaign for The Travel Channel. Promoting "Bizarre Foods" with Andrew Zimmern, the print and broadcast campaigns showcase some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations. Which partially explains the "Baked Tarantula" ad above. …
By David Burn
For those of us living out on the bleeding edge of social media, Facebook is so 2007. But that's not true for millions of our less-hyperlinked peers. Take Mary Mitchell of the Chicago Sun-Times, for instance. She has a new Facebook profile, but she's not happy about it. That journalists have to put themselves in this virtual marketplace makes me a little sad. It just seems phony. It feels like we are scuffling Baby …
Continue Reading about Yet Another Facebook Story: Wasted Clicks →
By David Burn
According to Adweek, Omnicom--the world's largest advertising holding company, with BBDO, DDB, TBWA, OMD and PHD, among others on the roster--is making good money. Omnicom's fourth-quarter net income rose more than 13 percent to $314 million on a 12.7 percent increase in revenue to $3.62 billion, compared to the same period a year ago. CEO John Wren during a conference call with analysts said clients were "a little …
Boy, is this a weird story. After two major Kia executives depart comes a possible reason for their departures, from Ad Age: The 13th U.S. president was central to Kia's upcoming "Unheard of President's Day Sale," honoring, in tongue-in-cheek fashion, the first commander in chief to have running water in the White House. The punchline of new TV ads promoting the sale is a soap-on-a-rope bust of President Fillmore; …
Continue Reading about Kia Decides There’s Just Nothing Funny About Millard Fillmore →
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