Programming Is Programming (No Matter Where It Runs)

Original content distributed over broadband is now eligible for the Primetime Emmy Awards. WONGDOODY is helping to get the word out.
Their campaign, “Welcoming Broadband to the World of Television” promotes standards for excellence in primetime genre television programming, created for distribution via broadcast, cable, satellite or broadband. This includes primetime dramas, comedies, variety/musical shows, “long form” including mini-series, made-for-television movies, reality shows, nonfiction filmmaking and primetime animation.
“We looked for a way to acknowledge the Television Academy’s rich history, yet keep our focus on the future,” stated Television Academy Chairman and CEO John Shaffner. “This campaign clearly plays on the love and evolution of television.”
Print and online ads will run in industry media outlets such as Variety, Hollywood Reporter and Television Week. Outdoor executions will appear in high-profile Los Angeles locations, including one on Sunset and San Vicente. Additionally, a targeted digital word-of-mouth campaign by interactive agency Marketingworks, Inc., will engage online communities.
The 60th Primetime Emmy Awards ceremony will be held Sunday, Sept. 21, 2008 in Los Angeles.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.