Virtual Activities In Real Time

The documentary Second Skin, which debuts at SXSW next month, takes an intimate look at computer gamers whose lives have been transformed by the emerging genre of Massive Multiplayer Online Role-Playing Games (MMORPGs) like World of Warcraft, Second Life, and Everquest.
Jon Cherry wonders whether the growing interest in MMORPGs signals an increase in anti-social behavior. Which is funny, since these games are interactive. But I guess that’s akin to saying MyFaceSpace is a party when it’s clearly not.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.